Konrad Dobschuetz

Konrad Dobschuetz

Regional Online Acquisition and Retention Lead, Pfizer

Konrad Dobschuetz works as Regional Online Customer Acquisition & Retention Capability Lead at Pfizer. His background is in a non-pharma with a mix of fashion retail, e-commerce and finance. Konrad has worked on large scale digital transformation and innovation projects for international companies such as Canon and GE Healthcare. He is working on tools and approaches of talking to customers and patients online in his current role. Blockchain comes in as a matter of organisational necessity and personal interest with the question ‘How can we ensure that the theory marries up with reality?’ at its heart. 

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